The NPC Society turns one of gaming’s most recognizable concepts into a reminder that choosing not to vote means giving up control over your own story. Created for young voters who spend more time in digital worlds than political spaces, the idea reframes civic participation through a language they already understand: the NPC (Non-Player Character). In partnership with Epic Games and The One Show, we used players' profile pictures to create personalized NPC versions of themselves inside Fortnite. In the lobby, before the match started, players encountered their own NPC selves wearing “Get Out to Vote” skins. Each delivered a simple message: if you don’t vote, you become an NPC in real life, giving up control and letting others decide your story.


The One Club For Creativity/ Young Ones - MERIT | Experiential or Immersive Activation 

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