Brazil has gone more than 13 years without a full-time Ferrari driver. Inspired by Formula 1 fans' obsession with every detail, Shell turned the search for the next Brazilian in Ferrari into a nationwide mystery, fueling clues, rumors, and online theories. As speculation reached its peak, the reveal changed the conversation: the Brazilian racing with Ferrari was E2G, a 100% Brazilian ethanol fuel powering the team.


my role: concept, art direction, design, motion design.
mentor:  Fernando Drudi  &  Raphael Dias.
school:  Miami Ad School Brasil