IFOOD

JULGADOS PELA CASCA

© 2026

One third of all fruits and vegetables are discarded simply because they don't look perfect. The problem has never been their quality, but the way they're judged. To challenge this perception, iFood created an unexpected adoption fair where rejected fruits and vegetables wear ties and bows, ready to find a new home, proving that value should never be judged by appearance.


my role: concept, art direction, design, copywriter.
mentor:  Júlia Calais.
school:  Miami Ad School Brasil